Entity or Identity resolution is the process of combining two of more records that are identical.
The different apps you connect to Richpanel use different properties to uniquely id your customers. Richpanel helps you stitch customer identities in one single profile so you have all the context of customer’s journey.
This is a great way to stitch customer records lying across your CRM, Ecommerce and offline data sources.
The unified customer profile can be used for a number of applications including customer support, personalized campaigns and ad optimizations.